Using examples, describe and critically assess how key decisions Essay

Using examples, describe and critically assess how key decisions relating to international strategic activity may be influenced by cognitive bias - Essay Example However, to influence international customers to purchase goods or services from foreign nation needs a well-developed marketing strategy to access them as a way to generate new growth. For example, since a business management cannot employ salespeople globally, it has to use modern communication means as a way to access foreign customers via internet. The literate level on internet use by small and medium enterprises (SMEs) of a nation influences the ability to communicate with customers in international markets to generate sales. Internet offers sellers and buyers an opportunity to interact internationally via business-established websites and e-mail in business activities easing business transactions of goods and services internationally at a low cost an over a long period compared to employing salespeople globally. Prominent customers can be obtained via the influence of online advertisements on the product offered by different businesses globally hence easy to create new market internationally(Aaker 238-241). Moreover, an international business strategy on market penetration can be influenced by the ability of a business firm to conduct market research to identify its weakness and strength and concentrate on strengthening its weaknesses. However, cognitive ability of a business firm internationallyplays an important role on the success of market research. Market research helps to determine the pace and race in the growth of international market. For example, language barrier adversely affects communication and poor communication affects a business ability to influence customers to purchase their products. Therefore, the ability of a business firm to access the market field and come up with problems leading to poor performance in the international market and how to solve these problems depends on the knowledge, skills and